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Accueil » Archive pour la catégorie "Design and Promotion"

Archives par catégorie : Design and Promotion

DJ intros: what every DJ needs!

Posté le juillet 31, 2012 Par Derek Bullard Publié dans all posts, Design and Promotion, DJ

DJ Intros

It is Friday night 9PM… You arrive at the club or party. You are the DJ hired and wired for the night! In your head you begin to plan out the upcoming show. You go through your playlist and scan some of your music. You are EXCELLENT at what you do! Every week, you showcase your talent and quite possibly, you were highly recommended by a friend to DJ at a party, wedding or special gathering! But, you still want to do more to plan out the most memorable evening or radio show that you possibly can.

How will you do that? Maybe it is that special remix that you found on the internet or in a deejay pool. It could also be that you just have that knack to feel the crowd by playing exactly the right songs to keep them busy on the dance floor. Now for one moment just think about it, what could possibly get the crowd more hyped up than a well done professional DJ intro?! Imagine how your audience will be impressed with the professionalism of your show. There is no question that your audience and listener base will grow and that you will be referred to more people who will need your DJ services at their next gathering or party.

But now how do you go about building a branded DJ intro? Well as you probably already know you need to begin by choosing your DJ name. This name needs to be mentioned in your intro of about 15 to 60 seconds a number of times. Next you need to choose a theme for your intro. This would include defining the genre of music that you play and the type of DJ that you are, so that you are able to warm up your audience and give them exactly what they expect! Once you have done this, it is time to choose a couple of songs or sounds that can be mixed in to your intro. Now we want to choose some fancy or funny liners that identify you as a DJ and the type of show that you do. For example; DJ SUN is emitting blasts of energy and rays to warm up your night OR DJ Bunny…keeping the crowd hopping like rabbits! Ok you do get the point right? Now put all those ingredients in a bowl mix it up with your favorite mixing software give it a touch of producer talent and you have the final result: Your very own personalized and branded DJ Intro.

You might say I can’t do that, I just don’t have the skill or the proper software to come up with something that would sound professional and even if I have a pro to do it; it will cost hundreds of dollars!

Well this may be true but if you feel this way why not hire my audio production services today, as a DJ and producer I have created hundreds of DJ intros for deejays around the world and have helped many radio stations with radio imaging. The result was stunning as both the DJ’s and audience were truly impressed and yes whilst an intro is worth hundreds and maybe even thousands of dollars, I have kept my services entirely affordable starting at only 7.99$ Have a listen to some of my work and glance at what is offered on our website.

I truly hope that you contact me today and that we have an opportunity to work together shortly

Derek Bullard

CEO – Francais
Email: info@Francais.info
Skype: Dibblebee

Developing a DJ or music show logo.

Posté le juillet 30, 2012 Par Derek Bullard Publié dans all posts, Design and Promotion

More and more DJ’s are making a career out of their hobby. It is one the fastest growing roles in the music industry. With so many up-and-coming DJ’s it can be challenging to find and maintain a loyal customer base. Having a DJ logo or music show logo can make a difference making your service recognizable, easier to promote and be one step ahead of the competition. Plus having your logo on merchandise like T-shirts, caps and other accessories does not only help with promotion in a popular and lucrative way, it will also generate extra revenue. Marketing your services with a logo will show professionalism. When you take yourself serious and show passion and dedication to your music, so will others.

When I design a logo I keep in mind that it should be versatile. It has to work across a variety of mediums and applications; websites, E-mail signatures, in small or big print; from letter heads to posters and banners. The design has to be simple; containing an unexpected or unique feature without being overdrawn. It should be memorable. It must demand attention, but not be offensive to the eye. It has to match the performer’s personal style, yet respect that styles adjust and develop like music does; it has to be timeless. Both the DJ, his or her clients and the fans should be proud to represent and or wear the logo. Plus the combination of shape, font, color, and / or images must be appropriate. A pink balloon font will obviously not work on a hard rock DJ named KILLERBEE.

Together with my client I start with deciding whether the logo should be a word mark or a symbol. A word mark is when the logo is text based. A symbol based logo is usually an iconic graphic mark followed by simple text. For DJ’s I usually tend to go for a symbol based logo as they tend to be a bit more eye catching. When designing a symbol I try to create something that either literally represents the name, or what it stands for or does. Then I choose a font. For a text based logo I usually choose a more decorative font. For symbol based logo’s I do not want to draw the attention from the symbol and think the text should be more understated. Obviously the text should at all times be readable. Finally I create a color palette that supports the text, symbol and of course the overall brand. It is important that the logo will work printed on dark and light colors. That’s it in a nutshell.

At Francais we go beyond setting you up with the technical aspects of online radio. It is our goal to provide excellent service and all the tools and help you could possibly need in order to make your music passion a success, weather you are a hobbyist or developing your own business in radio. Marketing and promotion design is one of those aspects we excel in. Contact us for a free consultation and we give you a custom quote, obligation free.

Debby Peetam

a.k.a TheBee (CEO bythebee.net)
Creative Director Francais & XLTRAX Radio Music Network (xltrax.com)
Graphic & Web Designer – Artisan
Email: info@bythebee.net
Skype: debby.xltrax

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