How to Gain More Listeners to Your Radio Station
The latest internet radio trends are showing that passionate radio station listeners are devoting time to listen to their favorite music. For a majority, it’s presumably while they are travelling in their car or maybe busy at the workplace. For others, it could be during some relaxing down time or while doing their usual house chores. In other words, it doesn’t matter what your listeners are doing, your focus as a radio station owner will be on how to gain more listeners to your radio station.
A lot of hard work as well as time will go into shaping a meticulous radio station as you develop massive amounts of dependable listeners. You certainly will require ability, proficiency, hard work and above all, self-confidence to achieve your goal of gaining more listeners to your radio station.
Let’s consider some smart tips and tricks which will surely help you build a huge, loyal audience globally.
1-Simplicity is the Key:
The first and foremost rule is to keep the name of your radio station uncomplicated, unique and easy to remember. The name should be precise, straightforward and exclusive so that your audience can effortlessly recognize and remember it.
2-Have a Budget:
If you do not want to run a regular little small hobby radio station, you will need to invest at least a little bit of money. You will need a good reliable SHOUTcast or Icecast hosting company such as Radiosolution. Avoid free low-end services at all cost. The low quality, ad packed radio hosting companies will not show the seriousness of your radio station. You must spend a little money in Social media, Google, local and music magazine ads.
You will need a decent logo and web site design. Some engaging content in the form of posts and articles will be imperative as well. If you do not have the skills or time to do it yourself then you will need to invest a little bit. There are many affordable resources on the internet to get this done quick and good.
It may be possible to start a radio station with nearly no investment, but if you are serious about your professional image then it is easy to drop about $500US
3-Recognize Your Genre:
Before creating your own radio station, it is indispensable to discover a target audience or a specific genre. For instance, building a rock radio station would be an in demand selection, however, you may want to reconsider it, because you assuredly will come up against a lot of competition. It would surely be more imperative to think creatively and form a station particularly focused on a more specific genre. This doesn’t mean though if you dream of making a rock station that you should give up on that dream. However, you may for example find it easier to run an indie rock station and discover possibly a less saturated niche. Not to mention, many indie artists will be very enthusiastic about sending you free music to play. The choice is yours, let creativity flourish when it comes to selecting your radio station genre.
4-Make Your Lineup Popular:
It’s very important to make your schedule known to your audience and fans. Let your audience know about your plans, the niche of music you are planning to broadcast and the DJs they can catch live. Look for good djs and get in touch with them. Many talented djs are looking to syndicate their show to radio stations and are willing to send you a podcast each week. One example is Dibblebee, he will send you a link and you can download his weekly show. http://dibblebee.com/the-top-10-dance-songs-weekly-countdown-with-dibblebee/ Check out that link for more details. Don’t forget to advertise your schedule in the most imaginative of ways in order to attract and engage your listeners.
When it comes to online promotion, social media is said to be the treasure trove of today’s digital world. From Facebook to Snapchat and from Instagram to Twitter, you can literally take advantage of all these podiums to promote your station. Make sure to share inviting content, images and videos that will aid people associate with your radio station. You can also promote your radio station by developing an attractive website, over which you can share blog posts, enticing music news, audience’s feedback and info graphics to engage and persuade listeners.
Do not forget real life promotion as well. There is nothing better than to have real life interaction with your potential listeners. Check for every possible way to promote your radio station in real life. Parties, events, sponsorships, flyers, word of mouth, stickers, and business cards are very important ways to promote your radio station.
The possibilities and opportunities are endless when you take time to think about the best ideas you can come up with. You know what they say; clean out a corner of your mind and creativity will instantly fill it. There is nothing better than coming up with your own creative ideas for your radio station. Be open to feedback and criticism from your team or your listeners. It might get those creative juices flowing and that can only help improve your station.
Once you build your own radio station, the process doesn’t end there. You will be required to keep your listeners captivated with your station. This way, your listeners will single out your station from a long list of competitors and will stick to it afterwards. Don’t forget that only the retained listener can be a permanent fan of your channel. Take a cue from this post and enjoy lifelong success and fame with your very own internet radio station.